The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
The U.S. Postal Service has one of the largest federal property portfolios in government. And with good reason. Its facilities support the delivery of mail to over 157 million delivery points.
One of USPS’s major responsibilities is to ensure these facilities are as safe as they can be,...Read More