The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
If you are a regular visitor to our blog or any part of our website, you are probably familiar with our mission: to ensure efficiency, accountability, and integrity in the U.S. Postal Service. Our work also helps to maintain confidence in the postal system and to improve the Postal Service’s...Read More