The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
With many lengthy disputes that are eventually settled, differences between parties sometimes linger. That seems to be the case with the 40-year-old dispute between Postal Service management and labor over the number of hours a postmaster or supervisor can spend performing work typically...Read More