The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Amateur astronomers are excited about the total solar eclipse set to appear (or disappear?) on August 21. This is the first time in 99 years a total solar eclipse will cross the entire United States.
Capitalizing on the public’s excitement, the U.S. Postal Service...Read More