The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
King Louis XIV of France did more than usher in a golden age of art and literature and preside over a dazzling royal court at Versailles in the 17th century. He also introduced the world to the inspector general concept, appointing agents to review his military and report back what...Read More