The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Remember when trash was just trash? Today, waste management is smart business.
Some years ago, the U.S. Postal Service recognized it could spin trash into gold, so to speak. It could save money by reducing trash disposal costs and generate revenues by turning trash...Read More