The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
"Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds"
Many Americans consider that phrase to be the motto of the U.S. Postal Service, showing the dedication of not only carriers, but the entire postal network to...Read More