Anyone who would argue that social media is not a critical communications tool for businesses and organizations probably still listens to 8-track tapes and uses an abacus. Social media – when done right – can increase transparency, facilitate collaboration, promote brand awareness, build community, and help an organization solve problems. A recent audit report from the Office of Inspector General recognizes the U.S. Postal Service’s early efforts in social media, but also cites opportunities for the organization to strengthen its social media presence.
Often when you make a charitable donation in response to a direct mail campaign, you’re asked to put a stamp on the prepaid envelope. It’s another way to help the organization save on costs. And for a nonprofit, those savings can add up.
The prepaid envelope is known as business reply...Read More