Anyone who would argue that social media is not a critical communications tool for businesses and organizations probably still listens to 8-track tapes and uses an abacus. Social media – when done right – can increase transparency, facilitate collaboration, promote brand awareness, build community, and help an organization solve problems. A recent audit report from the Office of Inspector General recognizes the U.S. Postal Service’s early efforts in social media, but also cites opportunities for the organization to strengthen its social media presence.
Technology plays a huge role in the fast-moving package delivery market. Package delivery companies that skimp on innovation investments do so at their own risk.
As part of its effort to be the “shipper of choice” for customers, the U.S. Postal Service has invested millions of dollars in...Read More