Anyone who would argue that social media is not a critical communications tool for businesses and organizations probably still listens to 8-track tapes and uses an abacus. Social media – when done right – can increase transparency, facilitate collaboration, promote brand awareness, build community, and help an organization solve problems. A recent audit report from the Office of Inspector General recognizes the U.S. Postal Service’s early efforts in social media, but also cites opportunities for the organization to strengthen its social media presence.
Mobile technology is one of the world’s fastest growing industries. “Mobile” includes multiple devices (cell phones, smartphones, and tablet computers) and platforms (text messaging, applications — or “apps” — and mobile Internet). With all of these new communication avenues available to customers, the U.S. Postal Service must ask whether it is keeping up with the rapid expansion of this market.