Anyone who would argue that social media is not a critical communications tool for businesses and organizations probably still listens to 8-track tapes and uses an abacus. Social media – when done right – can increase transparency, facilitate collaboration, promote brand awareness, build community, and help an organization solve problems. A recent audit report from the Office of Inspector General recognizes the U.S. Postal Service’s early efforts in social media, but also cites opportunities for the organization to strengthen its social media presence.
Another holiday season, another massive surge in package volume. This year will be bigger than the last – which was a record-breaking year. It may be an understatement to say the dramatic growth in online shopping continues unabated.
Not surprising, then, that the U.S. Postal Service is...Read More