If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.
Courtesy of Apple
Last August, Pushing the Envelope ran a topic on e-readers — devices designed for portable book reading. Two weeks ago, Apple unveiled the iPad. The iPad offers multiple functionality including the ability to read books, surf the Internet, and use computer applications. Unlike most e-readers, the iPad does not have virtual ink technology, which is intended to mimic paper and make reading more pleasant, but it has one key difference from other widely-used e readers — a color display.