If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.
It’s not just baseball diplomacy that is happening between the United States and Cuba. U.S. mail is now flowing directly to the island nation – another major step in the process of normalizing relations between the two countries.
In March, the U.S. Postal Service reestablished direct...Read More