The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Credit Amazon CEO Jeff Bezos for bringing drones into the public consciousness with his December 13, 2013, 60 Minutes interview. In what many skeptics viewed as a masterful piece of marketing, he predicted that in the next 5 years, drones would further revolutionize the online retail...Read More