The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
Small purchases can add up. That’s certainly the case with the government’s purchase card program, which provides charge cards to more than 350 federal agencies, organizations, and Native American tribal governments.
The program is meant to streamline the payment process for small...Read More