The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
The U.S. Postal Service has an obligation to ensure the safety of its employees by creating and maintaining a violence-free work environment. Our recent audit work confirmed that the Postal Service has a comprehensive program to identify, review, report, and address employee assaults.