The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
It’s not just baseball diplomacy that is happening between the United States and Cuba. U.S. mail is now flowing directly to the island nation – another major step in the process of normalizing relations between the two countries.
In March, the U.S. Postal Service reestablished direct...Read More