Direct mail has an important role to play in a changing marketing landscape, our recent report finds. In a series of focus groups and online surveys, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and hear daily.
It’s not easy to find something the entire postal community can agree on. But the U.S. Postal Service’s need to replace its delivery vehicles just might get all heads nodding.
Given package volume growth, the Postal Service needs vehicles with increased cargo-handling capacity to replace...Read More