Direct mail has an important role to play in a changing marketing landscape, our recent report finds. In a series of focus groups and online surveys, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and hear daily.
Who doesn’t like finding a package they ordered online on their doorstep at an unexpected time, like, say, late in the evening just before you turn out the porch light for the night?
Consumers have come to expect quick delivery of parcels, often at odd hours of the day. This new paradigm...Read More