Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?
Small purchases can add up. That’s certainly the case with the government’s purchase card program, which provides charge cards to more than 350 federal agencies, organizations, and Native American tribal governments.
The program is meant to streamline the payment process for small...Read More