Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?
"Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds"
Many Americans consider that phrase to be the motto of the U.S. Postal Service, showing the dedication of not only carriers, but the entire postal network to...Read More