Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?
We didn’t create our blog just to use the catchy name, Pushing the Envelope. We did it to inform and engage stakeholders about our work, particularly our audits and white papers, and the occasional topical issue.
That work, by the way, is rooted in our mission of ensuring efficiency,...Read More