RARC-WP-15-015 - 08/31/2015
Mobile devices seem to get more popular every day. As of April 2015, almost two-thirds of American adults own at least one smartphone, according to Pew Research. Perhaps not surprisingly, e-commerce is also growing. As more and more people find they enjoy the convenience of not just browsing but also shopping via their phone or tablet, businesses are increasingly aware they need a mobile strategy to complement their everyday website operations.