RARC-WP-15-012 - 06/15/2015
Advertising mail accounted for over $20 billion — or 31 percent — of the U.S. Postal Service’s total revenue in fiscal year 2014. However, marketers have increasingly numerous choices of media available to them in today’s rapidly growing digital world. Understanding physical ad mail’s unique qualities and how people respond to them could enable the Postal Service to identify potential new opportunities to maintain and enhance this critically important source of revenue.