• anon

    Reading this was like a personal journey back in time to changing attitudes of on-line e-commerce in my household of 4 millennial's. It was my older son who first adopted the convenience of shopping via Amazon. Over time he changed my attitude to shopping with hard hitting reasoning pitting the quality of life, time with family over the savings aspect of brick and mortar. I was hooked, later when Prime came forth as an option we were all in. When Prime Now rolled out, with it's same day delivery, we used it to get a component for a project we were actively working on. It was amazing, eye opening, yet I never used it again. I tried a few times but selection was limited and I am old school. I plan and try to never wait till the last minute, and therefore don't often need a same day service. I am not the future of e-commerce, my kids are. I don't know what happened to this generation, their values are different. They don't plan. Hundreds of times over the years, my children would ask "can "Jimmy" sleep over tonight? Perhaps I failed as a Parent to instill the values of planning. I tried by first refusing and encouraging them to plan, even the following day, but that just isn't how Millennials operate. So rather than see my kids happiness stymied, we relented accommodated this intrusion into our schedules when possible for the benefit of being around and enjoying the journey of their development, for if we said no, they often found another friend to share their evening with and we were the ones to miss out. The other factor is price, the OIG study showed that the adoption of next day was closely tied to price, if it was "free" than heck, why not? But if there was cost involved then that was weighed against the need. Most would choose a slower, cheaper option, but this changes by age, Millennials want what they want when they want it and cost often doesn't' resonate because they have yet to fully understand what it takes to make it on their own. They were raised in a time of abundance knowing not what it is like to be poor, to live in a depression. Those memories did not transcend to my kids, this 3rd generation. I lived with first hand stories of how life was then, I watched as some extended family and friends saved every penny, for fear of never wanting to be poor again, dying wealthy and leaving their riches to a generation that quickly forgot the sacrifices made. Our children did not get this in their DNA, and can not internalize from our words. "YOLO" (you only live once) is how they role, so don't count out this developing trend for same day. The report documents the failures of same day ventures, including the Post's "Metro Post" and then later through "Customized Delivery". Many current providers are losing money on every order, and the reports recommends a wait and watch strategy, because one more thing is certain in this world besides "death and taxes" and that is change. Looking in my own rear view mirror, having the privilege of living in my 8th decade, affords me a larger window of change than most. The future is going to change how we receive products, and this will be driven by changing attitudes of the consuming population, those that make the decision of what and how to purchase. It will also be driven by technology and our capitalistic economy. Drones, automated driver-less vehicles with robots to walk the final 100 feet, and the ability to download a CAD file and simply print the item yourself will become commonplace. This topic is one of many impacting shippers today. Every day as a consultants we help our clients navigate some very tricky waters, just this week a President of a large e-commerce giant confided to me that his business was under assault. Eroding margins due to rising transportation costs, his vendors opening up their own e-commerce sites and competing with them, while their largest channel, Amazon, strong arms them while systematically replacing them with their own sourced products. Its scary out there for those who make their living selling via e-commerce, and its tough to lower costs on their own. We know those that leverage experts and closely monitor changing attitudes and trends will fair better. For me, I had to look no further than my own household to realize it doesn't matter what I think, it is what the next generation thinks that will drive the new economy.

    Jan 21, 2020
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