• anon

    Bills mixed with Ad mail result in a better response rate for Ad mail. This is due to money pressure i.e. desperation. Personal letters also result in a better response rate but second to bills. Why is this? Receiving a personal letter lifts your spirits, making it more likely you will be optimistic. Optimism motivates but not as strongly as desperation. And personal letters lifting spirits is only one item on the list of ways writing and recieving letters improves your life. That list is something we should be making the general public aware of.

    Apr 28, 2019
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