• anon

    Why do people read and react more to ad mail when bills are in the mix? Money pressure. When people feel money pressure they make worse money decisions. State lotteries depend on the poorer for sales because the poorer feel money pressure greater. When USPS employees feel money pressure they volunteer for OT (this does not make them happier). Ad mail has a very low response rate. Add bills, money pressure surges, and suddenly they may not be such bad deals (yes my opinion of ad mail is not good).

    Apr 23, 2019
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