In the sage words of Yogi Berra, “If you don’t know where you’re going, you will wind up somewhere else.” So, where does the U.S. Postal Service want to go? Well, by 2016 it hopes to end up a lot closer to solvency. And to get there, it developed the Delivering Results, Innovation, Value and Efficiency (DRIVE) management process.
The conventional wisdom on the future of print, if print has a future at all, is that old-fashioned books, magazines, and newspapers will still be around only as long as the generations that grew up with them are still around. But as older readers fade away, so will print because younger generations are all about digital communications. Or are they?
Consider some interesting recent developments and facts:
It’s safe to say that sustainability has gone mainstream. It’s not just that “going green” is the responsible thing to do; it’s also good business.
Take a look at Walmart’s website, or do a quick search on “corporate sustainability” and you’ll find another dozen or more well-known brands touting environmental sustainability is essential to doing business responsibly and successfully.