Digital Generation Digs Mail

Born between 1997 and 2012, Generation Z (Gen Z) is growing up with endless Internet connectivity and social media as a part of daily life. While this may suggest that Gen Zers are essentially “digital only,” it couldn’t be further from the truth. Despite — or perhaps because of — the pervasive availability of technology, Gen Z values and uses physical mail. What’s more, this generation perceives mail as special and meaningful.

 

Helping Bridge the Digital Divide

Even though the Internet has only been a part of our lives for a relatively short time, its transformative power is virtually unrivaled in modern history. It’s hard to imagine what life would be like without it.

Unfortunately, many Americans don’t have to imagine. According to the Federal Communications Commission, more than 18 million Americans don’t have access to high-speed Internet service. These “have-nots” constitute the so-called “digital divide” and are shut out of the myriad of economic, educational, and social benefits the Internet has to offer.

 

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