In modern marketing, companies often draw from a chest of marketing tools to target the right customer at the right time. They mix and match a multitude of advertising channels to create an efficient campaign when every marketing dollar counts against the bottom line.
When you run a business, you need to ensure the revenues from your products at least cover your cost of providing them. Pretty basic business principle. But for the U.S. Postal Service, it’s much more than that — it’s a legal requirement. Specifically, the Postal Accountability and Enhancement...Read More