It makes no difference what part of the country you’re in, post offices nationwide are in need of upkeep and repair. A majority of post office lobbies we reviewed in the Eastern Area have many of the same problems found in other areas.
We hear a lot about the U.S. Postal Service’s brand. And rightfully so. The brand is among its most precious assets.
The post office lobby is certainly a lens through which the customer views the brand. A post office lobby is the principal business office of the Postal Service and often the only close-up look at postal operations that many customers get. Its appearance directly affects the Postal Service’s public image.
There’s no denying it: Looks matter. Appearance creates a first impression that is hard to erase. And when you’re talking about postal retail facilities, how they look is essential to the U.S. Postal Service’s business.
Unfortunately, too many retail facilities have fallen into disrepair.