Talk about getting inside the customer’s head. That’s what we did – quite literally – in our most recent research and resulting white paper, Enhancing the Value of Mail: The Human Response. The insights should help companies better understand the effectiveness of physical advertising mail, particularly as compared to digital ad mail.
You probably have heard a lot recently about the pandemic and other issues causing problems with mail delivery, with some people saying it takes weeks for packages and letters to arrive. Maybe you even experienced problems yourself. Maybe you’ve been getting your mail on time and wondering what...Read More