Tackling Delivery Delays

More packages and fewer letters to more addresses each year. That’s the daily drill for U.S. Postal Service city carriers and city carrier assistants (CCA), the non-career carriers who make up a growing segment of the workforce.

As we’ve noted in past blogs, customers are feeling negative effects of this changing mail mix. Complaints of late delivery or missed deliveries have increased in some areas.

 

Mail Mix Matters

The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.

That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.

 

Pages

Recent Poll

Would you support reduced service standards if the Postal Service lowered costs?

Recent Comments

  • 2 days 16 hours ago
    Hello. Thank you for your comment. We found the costs associated with processing, transporting, and delivering mail are outpacing revenue increases. And electronic diversion is causing a decline in...
  • 2 days 16 hours ago
    Hello, Tommy. Thank you for your comment. In collaboration with its stakeholders (e.g. Congress, Board of Governors), the Postal Service is looking at how to improve service performance and reduce...

Monthly Archive