Ever watch an ad on YouTube and think, “I don’t get it?” It’s likely the ad was directed at a certain customer segment – like, say, millennials. Companies target their advertisements in a variety of ways to reach different types of customers, and age segmentation is one of the most common.
You may have noticed that most of our blogs are based on our recent audit reports, which lets us highlight some of our work and solicit feedback from readers. Stakeholder input often provides ideas for future reports.
In fact, our ideas for audit work must be balanced between stakeholder requests, projects mandated by law, and discretionary work. Projects mandated by law include last week’s blog on the U.S. Postal Service’s inventory of unused space.