Ever watch an ad on YouTube and think, “I don’t get it?” It’s likely the ad was directed at a certain customer segment – like, say, millennials. Companies target their advertisements in a variety of ways to reach different types of customers, and age segmentation is one of the most common.
In some urban and suburban areas, grocery delivery vehicles are a regular sight. Indeed, many urban dwellers get regular offers for an annual $100-subscription to a same-day delivery service.
Same-day delivery sure seems popular given the buzz. But same-day delivery of merchandise and...Read More