People like free stuff. People also are more likely to buy something once they try it. So, it makes sense that offering free, trial-size samples of everything from laundry detergent to shampoo is a frequently used arrow in the sales-and-marketing quiver.
By its very nature, the U.S. Postal Service is a labor-intensive organization. In fact, labor makes up three-quarter of total postal costs — or $57 billion.
Controlling these costs is essential to the long-term viability of the postal system. That’s why our latest...Read More