Deutsche Post graphic emphasizing
online ordering and shipment integration.
About a year ago, we ran a short blog about Deutsche Post’s Automated Packstations. Operated via touch screens, Packstation services include 24/7 customer pick-up and the ability to mail parcels and letters as well as print postage. When a parcel arrives, the recipient is notified via e-mail for pick up at the kiosk. Customers can have their packages delivered to a Packstation of their choice.
Since our last blog, Packstations have caught on. The numbers have expanded, to about 2,500 Packstations in Germany and over 1 million registered customers. Typically located in high volume pedestrian areas along streets and in commuter rail stations, Packstations offer a myriad of customer choices for items being sent or received.
Mailing a parcel from a Packstation is cheaper than mailing a parcel from traditional post office counters, and there is a bonus rewards program as well. Points are earned for sending a package, buying stamps, picking up a package, having a friend register or simply reading the online newsletter. The points are redeemable for shopping vouchers, stamps, and gifts.
Austria Post introduced a nearly identical service in 2006. Estonia offers similar parcel terminals, and Dubai’s subway system has made a deal with DHL to install Packstations at certain stations.
Can the U.S. Postal Service copy Deutsche Post’s success too? Automated package stations could be a great alternative to traditional post offices and fit neatly into the evolving internet economy – and provide real competition in the package business at the same time!
How could this service help you?
Would you have any concerns?
This topic is hosted by the OIG’s Risk Analysis Research Center (RARC).