In today’s mobile society, people socialize, shop, work, and play anywhere and everywhere. Yet even as many aspects of communications and commerce have gone mobile, the physical address has remained static. Wouldn’t it be convenient if you could direct your mail to meet you wherever you go? So, instead of going to your mailbox, your mailbox came to you.
In our recently released white paper “Virtual Post Office Boxes”, we consider a concept that would offer portability to your address, just like email and phone numbers. The Virtual Post Office (PO) Box gives customers control over where, when, and how they receive their mail and packages. Much like the venerable PO Box service, the Virtual PO Box would provide users with an alternate address instead of their residential address. Virtual PO Box customers could log into their www.usps.com accounts to link this address with any physical address, including a home or business address, a nearby Post Office, a physical PO Box locker, or even a gopost® parcel locker.
The paper suggests users could accept or redirect letters, flats, and parcels online or from their smart devices to an alternate address, a temporary address, or even a parcel locker in their desired location. Customers could receive immediate notification via email or text message when new mailpieces have arrived. They then could determine where they wanted them delivered. For example, a person on vacation may request that his or her packages be delivered to a nearby gopost parcel locker. In today’s increasingly digital and mobile world, the service would provide a “just in time” element to the flow of mail and give customers numerous options. They could choose from many delivery options, however, destruction of the mail would not be an option.
The capabilities and features of a Virtual PO Box could:
Give a physical dimension to email and smart devices by linking a customer’s email addresses to his or hers Virtual PO Box address and residential address for parcel fulfillment and other activities.
Validate the identity of users for merchants and in peer-to-peer sales, while concealing home addresses and personal information.
Allow foreign customers to shop online and provide merchants with a U.S. address for parcel delivery and returns.
Provide small businesses the ability to possess a vanity address and use the Virtual PO Box as a micro-warehouse.
Some challenges of a Virtual PO Box, range from operations and technical issues to preventing fraud in international shipments. The paper also contemplates some possible future enhancements and best ways to pursue the concept, such as partnering with companies that now provide similar services.
If offered, which services would you use? Would you be willing to pay more for premium services, such as international shipments and returns? Do you see any problems with offering or implementing such a service? Share your thoughts below.