What if the U.S. Postal Service tapped the vast array of available digital information technologies to enhance sales, operations, and new business development? The possibilities, it would seem, while not endless, are fairly extensive.
That’s the conclusion of a just-released white paper from the Postal Service Office of Inspector General (OIG), which collaborated with IBM to take a high-level view of digital information gathering to see where the postal industry might benefit. The white paper, Enriching Postal Information: Applications for Tomorrow’s Technologies, identifies those opportunities most relevant to the postal industry. We found more than 50 potential postal applications where gathering digital information could enhance the Postal Service’s sales, operations, and new product development, as well as improve its internal safety and security controls. Such items include banking services, traffic information, and assistance to elderly citizens.
A few highlights from the paper:
- Cutting-edge organizations see digital information technology only as a means to satisfy market demands and control costs. Such organizations are focusing on mobile handhelds, barcodes, and Radio Frequency Identification applications to collect data about their customers and operations. Many are consistently researching and investing in a wide variety of information gathering technologies. For example, UPS invests more than $1 billion annually to design customer-centric applications, customized scanning tools, and advanced communication devices, as well as, to increase internal efficiencies.
- The Postal Service is also exploring the potential of mobile devices but on a much smaller scale than UPS. For example, the Postal Service recently gave cell phones capable of texting and gathering real-time GPS data to about 95 percent of its street letter carriers. The information being collected should improve delivery efficiencies via better route designs, day-to-day adjustments, and monitoring delivery times. The Postal Service is planning to deploy 75,000 full-service digital mobile carrier devices by the summer of 2014.
So what information would you like the Postal Service to gather for you? How would you put it to use? Are there any areas of information technology that concern you?