Wow, how time flies. Five years ago we launched our first blog as a way to engage stakeholders and solicit input on important postal topics. We haven’t stopped blogging since – 282 and counting (and more than 670,000 views!). A lot has changed in that 5 years – not necessarily for the U.S. Postal Service but in the social media realm. Things happen fast in the social media world: Facebook went public last year and now stands at a $100 billion company; Twitter has reached more than 230 million active users; the number of blogs out there has surpassed the 180 million mark; and a constant stream of newer players like Instagram and Vine further boost the impact of social media.
Our blogging experience has changed in that time as well. Over the past year, we have noticed that overall comments to the blogs have declined, but activity on our Facebook page has soared. We post each week’s blog to our Facebook page and often find that’s where the action is. For example, our May 6 blog, “Community Connection: Stamp Out Hunger Food Drive” yielded one lonely comment on the blog, but absolutely lit up on Facebook. As of October 18, 2013, our May 9 Stamp Out Hunger Facebook post was viewed by more than 3,000 people. Similarly, using our Twitter account to mention blogs can drive activity as people retweet and favorite what we post.
No matter where you share them, we encourage your comments. Send them via blog comments, on our Audit Project pages, on Facebook, or tweet us using @OIGUSPS. Your comments have prompted audit projects, white papers, or even the need to turn something over to our Office of Investigations. We’d also like to hear your ideas on future blog topics. What would you like us to cover? Keep in mind, a blog is a small window into an idea, not the place for exhaustive research. Often, we just tee up an issue and provide the pros and cons on it and then let the public weigh in. But we are always open to ideas.
It might seem ironic that stakeholders like to comment online about a hard-copy service that is as old as the country itself. But we think the juxtaposition is apt – the Postal Service is still a valuable infrastructure in an increasingly digital world. Social media provides stakeholders yet another outlet for “informing the debate” about what our postal system should be. We look forward to hearing from you.