Even with smartphones, high-speed Internet, and other modern technologies, Americans spend an inordinate amount of time running errands. Interacting and conducting business with our government is no exception. It can be time-consuming. Wouldn’t it be great to use the local Post Office as a one-stop center for doing business with government? Or, what if the U.S. Postal Service had a digital platform to access government services or information online? Last week, the OIG released a white paper called "e-Government and the Postal Service — A Conduit to Help Government Meet Citizens’ Needs.” The paper identifies opportunities for the Postal Service to partner with other agencies to better connect with citizens, improve services, cut costs, and reduce duplicative and wasteful services. By providing e-government services, the Postal Service could help the government save money. There has never been a better time to do more with less. Through the Postal Service, individuals could send secure messages to government agencies, convert physical documents to digital records and send them instantly, apply and pay for permits and licenses, and access other crucial services. The Postal Service could also verify a person’s identity for sensitive or complex transactions. In addition, the Postal Service could lease unused Post Office window space to other agencies, so citizens could have a convenient access point for face-to-face services across the government. Business owners could use the Postal Service to look up information on regulations and laws affecting them, learn about federal small business loan opportunities, file information with the IRS and other relevant agencies, and submit all necessary forms and documentation through the Postal Service’s secure messaging and identity authentication services. Or, these things could be done in one visit to the Post Office, rather than separate stops to numerous agencies. Do you think the Postal Service could serve as a one-stop shop for government services? [poll id="240"]
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More