Ad Mail Delivery: The Closer the Better

Are all mailboxes equal? Not when it comes to advertising mail, which seems to invoke three critical factors normally associated with real estate – location, location, location.

It costs the U.S. Postal Service less to deliver mail to curbside mailboxes or neighborhood cluster boxes than to your door. That’s why there’s been talk of possibly eliminating door-to-door delivery as Canada Post has recently announced. But the move could cut more than costs; it could also cut the effectiveness of ad mail, which provides about $16 billion of revenue annually to the Postal Service.

 

We’re Just Askin’

If you’ve rummaged around our website lately, you may have noticed a new tab on our home page entitled Audit Asks. “What is Audit Asks?” you might ask. It’s where you can read about some of our upcoming audits in their early stages and respond to questions that can help us develop more complete and useful audit reports.

Audit Asks is actually an update of our audit project pages, initially launched about 6 years ago to get feedback from our readers. With the new Audit Asks format, we have added some eye-catching graphics and changed our writing style to prompt more feedback.

 

Driving Toward Success

In the sage words of Yogi Berra, “If you don’t know where you’re going, you will wind up somewhere else.” So, where does the U.S. Postal Service want to go? Well, by 2016 it hopes to end up a lot closer to solvency. And to get there, it developed the Delivering Results, Innovation, Value and Efficiency (DRIVE) management process.

 

I find I retain information better when reading a book or periodical in:

The conventional wisdom on the future of print, if print has a future at all, is that old-fashioned books, magazines, and newspapers will still be around only as long as the generations that grew up with them are still around. But as older readers fade away, so will print because younger generations are all about digital communications. Or are they?

Consider some interesting recent developments and facts:

 

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Thinking about the last time you bought something you saw in an ad, were you spurred by:

Recent Comments

  • 1 day 4 hours ago
    Ricky, I'm having the same issue. I mailed out about 20 or more vendor bill payments on April 10th, all are missing and have not cleared the bank. The post office said they are having major...
  • 1 day 4 hours ago
    I mailed about 20 to 30 vendor bill payments (checks) out on April 10, 2017. None of them have processed the bank, a second vendor had called today looking for a very important check we mailed out...

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