Most postal pundits agree the U.S. Postal Service can’t cut its way to prosperity. It needs to generate new revenue to succeed over the long run. But whose job is it to sell the steak as well as the sizzle? The postmaster general? The Postal Service sales staff? Postmasters, clerks, carriers? Yes, yes, and yes. It would seem everyone has a role to play in reaching out to potential new customers.
Your challenge, if you choose to accept it, is to reduce undeliverable as addressed (UAA) mail by 50 percent. Okay, those weren’t the exact words, but that was the challenge put forward 10 years ago by then-Postmaster General Jack Potter.
At that time UAA mail – undeliverable because of...Read More