Like wreaths and garlands decorating your favorite retail store, the U.S. Postal Service’s holiday ads let you know the holiday season has officially started.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More