The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
No, we didn’t launch our new website just to mark the anniversary of our Pushing the Envelope blog. It’s just a happy coincidence. But we do want to mark both occasions as they share a very important common element: you.
Seven years ago, we started this...Read More