UPS and FedEx frequently attempt residential deliveries when customers are not home. After a series of failed delivery attempts, these companies return the packages to their local distribution centers, forcing customers to travel to these remote locations to collect their packages.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More