With mail volume decreasing, the U.S. Postal Service is coming up with new ways to reach out to potential customers. As one of the latest and most effective trends in customer outreach, more and more businesses are embracing social media outlets to engage the public. Presently, the Postal Service has a Facebook page and a Twitter account, but is the agency using them effectively?
You have likely heard the term “big data” frequently these days. From health care to marketing to law enforcement techniques, data analytics are driving decisions and improving outcomes.
At the OIG, data analytics — which include data mining, risk assessments, and predictive analytics —...Read More