Social Media – What’s in it for the Postal Service?

With mail volume decreasing, the U.S. Postal Service is coming up with new ways to reach out to potential customers. As one of the latest and most effective trends in customer outreach, more and more businesses are embracing social media outlets to engage the public. Presently, the Postal Service has a Facebook page and a Twitter account, but is the agency using them effectively?

 

There’s More Than One Way to Send a Holiday Card…

Every year, millions of Americans send holiday greeting cards through the mail to friends and family around the country. Usually this means a trip to the store to pick out cards, the Post Office to get stamps, sometimes even a photographer to capture that perfect holiday photo, and another trip to the Post Office to mail the cards. But now there are many options for creating a holiday greeting card that save both time and money. Not only are these options a potential boon to consumers, they are an opportunity for the Postal Service.

 

21st Century Post Office: Opportunities to Share Excess Resources

The U.S. Postal Service owns or leases more than 33,000 facilities with approximately 284 million interior square feet (SF). These facilities are in virtually every community throughout the country and range in size from 55 SF to 32 acres under one roof. We visited 717 of these facilities as part of 10 facility optimization audits and identified over 21 million excess SF of space. During our subsequent national facility optimization audit, we statistically projected that the Postal Service has about 67 million SF of excess space nationwide.

 

Can the Postal Service Afford Alaska Bypass?

Have you ever heard of Alaska Bypass? It’s a service the U.S. Postal Service offers only in Alaska, allowing shippers to send shrink-wrapped pallets of goods at Parcel Post rates using private airlines. The Postal Service pays airlines to carry the goods to rural Alaskan communities by delivering these goods directly to the stores located in rural areas. The shippers effectively and entirely “bypass” the Postal Service’s delivery network.

 

Offering eMailboxes to Consumers: An Opportunity for the Postal Service?

Out of 23 posts in industrialized countries, the U.S. Postal Service is one of the few remaining posts not offering an eMailbox solution to its citizens. And while there are private sector technology industry standouts in the U.S. that have developed widely popular e-mail and secure storage services, their business models sacrifice consumer privacy in the interest of ad-based revenue generation.

 

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Recent Comments

  • 1 day 15 hours ago
    You don't read comments. You don't follow up on reports properly. You have no honor as an organization. Combat veteran can't access his mail. USPS personnel continually lie to law...
  • 1 day 16 hours ago
    after a recent visit to my post office, I tried to to use the QR code printed on the receipt to leave a comment about the good service always provided by one particular clerk. It didn't work...

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