If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.
Remember when trash was just trash? Today, waste management is smart business.
Some years ago, the U.S. Postal Service recognized it could spin trash into gold, so to speak. It could save money by reducing trash disposal costs and generate revenues by turning trash...Read More