The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Two times a year, we publish a report of our work and activities for a just-ended six-month period. This Semiannual Report to Congress (or SARC, as we affectionately call it) is required by law, but it’s also a chance for us to share our record of work with our many stakeholders.
The work...Read More