Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called it a low point in the commercialization of sports. But today, the number of arenas and ballparks not named after a corporate sponsor is small. For revenue-seeking team owners, it is just too hard to pass up the money that comes with selling your stadiums’ name. Strategy, business development and marketing all play huge factors in naming-rights deals, with top prices for these deals reaching about half a billion dollars, according to Sports Business Journal.
King Louis XIV of France did more than usher in a golden age of art and literature and preside over a dazzling royal court at Versailles in the 17th century. He also introduced the world to the inspector general concept, appointing agents to review his military and report back what...Read More