Naming Rights, Retail Ad Space and Other Ideas

Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called it a low point in the commercialization of sports. But today, the number of arenas and ballparks not named after a corporate sponsor is small. For revenue-seeking team owners, it is just too hard to pass up the money that comes with selling your stadiums’ name. Strategy, business development and marketing all play huge factors in naming-rights deals, with top prices for these deals reaching about half a billion dollars, according to Sports Business Journal.

 

Making Voting Quick, Easy and Convenient

The historic election of 2012 is over. Whether your candidate won or lost, you can feel confident that the American electoral process, a model for the free world, worked as the Founding Fathers intended – even if they never could have imagined spending billions of dollars on an election.

However, many citizens complained about the long lines at polling places and the unreasonable wait times. The wait times seemed to range from 30 minutes to several hours. In some cases, voters abandoned the polls altogether after a lengthy wait.
[poll id="236"]

 

Political campaign mail: Does the mailbox influence the ballot box?

As one of the most hotly contested election campaigns in years comes to a close tomorrow, the media is filled with campaign ads. Whether in the morning newspaper, through social media websites, or during commercial breaks on television, we hear constantly about various candidates and ballot referenda. The mailbox is no exception -- direct mail continues to be a widely used political advertising strategy.

 

Enhancing Mail Visibility with GPS

With so much technology at their fingertips, customers now want and expect complete visibility of their mail, from entry to delivery. The Intelligent Mail barcode (IMb) program has helped to bring total visibility closer to reality, and other technologies, such as radio frequency identification (RFID) and global positioning system (GPS) tracking, can fill the gaps. Complete visibility of mail provides real-time information about mail to customers and the U.S. Postal Service, including service performance data.

 

Over 200 Blogs Strong

Since the launch of “Pushing the Envelope” in October of 2008, we have been blogging on topics of interest to U.S. Postal Service stakeholders and the general public. We’ve published 212 blogs to date (this one makes 213). Since it is our birthday, we thought we’d take this time to reflect on the last year and to look to the future.

First, thanks to our active readers who provide insightful commentary and food for thought. Your ideas and comments can turn into audit projects, white papers, or even the need to turn something over to our Office of Investigations.

 

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  • 1 day 10 hours ago
    Ricky, I'm having the same issue. I mailed out about 20 or more vendor bill payments on April 10th, all are missing and have not cleared the bank. The post office said they are having major...
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    I mailed about 20 to 30 vendor bill payments (checks) out on April 10, 2017. None of them have processed the bank, a second vendor had called today looking for a very important check we mailed out...

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