Pushing the Envelope wishes our readers a joyful holiday season and a prosperous new year. We will take a break this week, but we encourage you to read over the past year’s blogs and let us know what you think on any of the wide range of topics we blogged on in 2012. We also want to remind you to visit the site next Monday when we will post our list of the Top 10 Stories of the Year. As always, we look forward to your comments and insights.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More