“It’s tough to make predictions, especially about the future.” That Yogi Berra-ism holds true for industry trends as well. Yet predictions are important because businesses, and the infrastructures that support them, need to be prepared to change as the market and technology dictate. They especially need to be prepared for that potential future blockbuster change.
Forget True Detective. A noir-ish saga is unfolding in the advertising world, complete with favoritism, kickbacks, and shady deals. Who wants the movie rights?
A new report from the Association of National Advertisers (ANA), which represents many of the largest advertisers, found...Read More