The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
As package volumes climb, so too has the U.S. Postal Service’s investments in sorting systems. Since 2015, it has deployed 33 Small Package Sorting System (SPSS) machines costing over $141 million. It intended to invest another $23 million to have seven more SPSS machines operational during the...Read More