Talk about getting inside the customer’s head. That’s what we did – quite literally – in our most recent research and resulting white paper, Enhancing the Value of Mail: The Human Response. The insights should help companies better understand the effectiveness of physical advertising mail, particularly as compared to digital ad mail.
Remember when trash was just trash? Today, waste management is smart business.
Some years ago, the U.S. Postal Service recognized it could spin trash into gold, so to speak. It could save money by reducing trash disposal costs and generate revenues by turning trash...Read More