Maybe you’ve seen the television commercial with a clueless couple sending their household items up in a hot air balloon to be stored “in the cloud.” It’s funny, but also holds more than a grain of truth. Many of us don’t fully understand the cloud. So we might not realize its promise or potential hazards.
The U.S. Postal Service’s workforce demographics add an extra layer of challenges to an organization that already has plenty. We recently blogged about the Postal Service’s brain drain – the loss of institutional knowledge due to a large number of workers retiring. This week we look at the additional challenge of creating a robust corporate succession plan when nearly half of the Postal Service’s executives will be eligible to retire by 2015.
Given the U.S. Postal Service’s significant role in the nation’s founding, it’s probably not surprising that it owns a number of historic properties. But when the historic institution needs to modernize and optimize its network of postal facilities, how should it handle its historic properties? This has proved an especially volatile question for those citizens most directly affected. A property is eligible for historic status if it meets the National Register criteria, which involve the property’s age, integrity, and significance.
Social media isn’t just for fun any more. Sure, millions of people are still tweeting, posting, pinning, and sharing things with each other online by the nanosecond. But 70 percent of businesses and organizations worldwide, including the U.S. Postal Service, also have active Twitter, Facebook, LinkedIn, or other social media accounts.
The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.