Selling the Mail – Whose Job Is it?

Most postal pundits agree the U.S. Postal Service can’t cut its way to prosperity. It needs to generate new revenue to succeed over the long run. But whose job is it to sell the steak as well as the sizzle? The postmaster general? The Postal Service sales staff? Postmasters, clerks, carriers? Yes, yes, and yes. It would seem everyone has a role to play in reaching out to potential new customers.

 

Filling the Gap: The Postal Service and the Financially Underserved

Could the U.S. Postal Service help the nearly 70 million Americans who are cut off in some way from the mainstream financial system? We’re talking about people who, because they lack ready or full access to normal banking services, paid $89 billion in fees and interest to alternative financial service outlets such as payday lenders and check cashers in 2012 alone. They are the financially underserved – also known as the underbanked or unbanked – and many of them are one unexpected expense away from bankruptcy or homelessness.

 

Intelligence Delayed, but Not Derailed

It’s back to the future for the requirement that all letter and flat automation mailings be Full-Service Intelligent Mail barcode (IMb) compliant to obtain discounts. Mailers were expecting implementation this week of the Full-Service requirement, but the U.S. Postal Service pushed back the date until 2015 because the Postal Regulatory Commission ruled that the mandate constituted a price increase that would have busted the inflation-based price cap.

 

Pages

Recent Poll

Which medium do you find most effectively markets to you?

Recent Comments

  • 8 hours 26 min ago
    If your blue collection boxes look bad or need repairs, tell you mail carrier. When they scan the box during collections, they may add a discrepancy note to the CPMS data base that the maintenance...
  • 9 hours 59 min ago
    I am commenting on the US Post Office in Verona, Wisconsin. Today as with most days there was no ample parking for customers. There was one space available when I arrived but only three customers...

Monthly Archive