Most postal pundits agree the U.S. Postal Service can’t cut its way to prosperity. It needs to generate new revenue to succeed over the long run. But whose job is it to sell the steak as well as the sizzle? The postmaster general? The Postal Service sales staff? Postmasters, clerks, carriers? Yes, yes, and yes. It would seem everyone has a role to play in reaching out to potential new customers.
There’s no denying it: Looks matter. Appearance creates a first impression that is hard to erase. And when you’re talking about postal retail facilities, how they look is essential to the U.S. Postal Service’s business.
Unfortunately, too many retail facilities have fallen into disrepair...Read More