“Why is marketing for print magazines so outdated?” an industry blog asked after receiving a direct mail offer from a major news magazine that featured all the pizzazz of, well, a 1990s direct mail piece.
One small upside to losing 26 percent of mail volume and relaxing delivery service standards over the past decade is that the U.S. Postal Service should experience a significant decline in its costs as well. Except that hasn’t happened for transportation costs.
In fact, Postal Service...Read More