Have you ever shopped on one of Alibaba’s websites?

The story goes that Alibaba founder Jack Ma chose his company’s name for two reasons: He wanted to be ahead of Amazon alphabetically and he wanted a global-sounding name. It didn’t hurt that some people also associated the word Alibaba with “hidden treasure” – recalling the most famous story from The Arabian Nights.

Alibaba is China’s giant ecommerce platform that is now taking on the globe. Its September 2014 initial public offering in the United States was the largest ever, and Ma has signaled his interest in expanding here.


Getting Closer to Seamless Acceptance

Here’s the good news: Mailers accept and support the U.S. Postal Service’s Seamless Acceptance (SA) program. And here’s the bad news: Implementing the program hasn’t been very seamless.

Ongoing data integrity problems, among other concerns, have delayed full implementation of the program. We found evidence of inaccuracy in the data and mailers raised similar concerns, prompting them to ignore the data, according to our recent audit report.


Ad Mail Delivery: The Closer the Better

Are all mailboxes equal? Not when it comes to advertising mail, which seems to invoke three critical factors normally associated with real estate – location, location, location.

It costs the U.S. Postal Service less to deliver mail to curbside mailboxes or neighborhood cluster boxes than to your door. That’s why there’s been talk of possibly eliminating door-to-door delivery as Canada Post has recently announced. But the move could cut more than costs; it could also cut the effectiveness of ad mail, which provides about $16 billion of revenue annually to the Postal Service.