Mail Mix Matters

The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.

That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.

 

Hotline Hot Takes

In fiscal year 2018, the OIG hotline was contacted 96,252 times, almost double the number from the year before. Yet many of those complaints don’t actually fall within our jurisdiction and so we pass them along to the Postal Service.

 

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Recent Comments

  • 2 days 3 hours ago
    I am still waiting on my package. I had bought a item craiglist. Was supposed to arrive through priority mail on april 20th. Then it did not. Checked the tracking history. It said your package will...
  • 3 days 19 hours ago
    My if are car is parked in front of my mail box,( and my carrier is on a mounted route) is he still obligated to deliver the mail as long as he can physically reach the mail box?

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